Beyond greed and fear is a fine examination of the budding field of behavioral finance i recommend it to anyone who intends to trade with other human beings or who is a human being richard h thaler robert p gwinn professor of behavioral science and economics graduate school of business university of chicago. Behavioral finance is the study of how psychology impacts finance this book represents the first general comprehensive treatment of the subject the book explains how psychological phenomena impact the entire field of finance readers will learn to recognize the influence of psychology on themselves on others and on the financial environment at large. Beyond greed and fear understanding behavioral finance and the psychology of investing finance and the psychology of investing de hersh shefrin . Doi 105860 choice37 5212 corpus id 149530657 beyond greed and fear understanding behavioral finance and the psychology of investing inproceedingsshefrin2000beyondga titlebeyond greed and fear understanding behavioral finance and the psychology of investing authorh shefrin year2000 . In beyond fear and greed mr shefrin has written a fairly interesting account of the advances in behavioral finance he draws heavily on previously published research although often published in fairly esoteric sources so people searching for lots of new insights will probably be disappointed